There are few things more soothing and logical to me than spinning around a color wheel. It may be a strange assertion, born of growing up with parents who ran a graphic design company during my childhood. It most certainly comes from seeing Philip Glass’s “Geometry of Circles” on Sesame Street.
As I got older, I took to Heathers for similar reasons. You can apply color theory to the semiological associations the girls have with colors. Ringleader Heather Chandler is always wearing red, a primary color that connotes dominance, dynamism, and power. She is constantly followed by Heather Duke, whose signature color is green — a color associated with sickness (she has bulimia) as well as envy (she wants to be Heather Chandler). Green is also a secondary color that complements red.
This plays out similarly with Veronica Sawyer, the rebellious non-Heather who is part of the clique nonetheless. She is associated with black and blue. Blue is a primary color associated with melancholy and, wouldn’t you know it, her nerdy childhood friend Betty Finn likes to wear orange, a secondary color that is blue’s complement. Heather McNamara, a cowardly sort, is associated with yellow and pointedly doesn’t have an underling who wears purple. Who knew colors could suggest teenage girl social hierarchies?

"I'm always red," Heather Chandler reminds her minions; image courtesy of denofgeek.com
Anyway, with this spirit in mind, I thought I’d post a couple of music videos that play with color. You don’t have to wax semiological to enjoy them. Since they can’t be embedded, I’ll take a note from my friend Caitlin and post a picture of the artist that you can click on.


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