Attention holiday shoppers, ’80s nostalgists, and feminist music geeks! Debbie Harry, Joan Jett, and Cyndi Lauper went Barbie for Mattel’s Ladies of the ’80s collection. Apparently this was announced late last month, but I didn’t hear about it until checking Caryn Rose‘s Twitter feed last night.
So, as with most things, I’m a bit ambivalent about this collection. For one, it’s hard for me to imagine pre-pubescent playing with these dolls. Furthermore, with the collection’s bent toward ’80s nostalgia, there’s a good chance that girls today don’t know who these rockin’ ladies are (though I hope today’s parents are exposing their children to this music — I know many of the campers at GRCA this summer knew who Debbie, Joan, and Cyndi were when I taught the music history workshops with my friend Kristen).
I also take issue with how the women’s features have been homogenized to look more like Barbie. While this seems appropriate for Harry, as she has delicate features and was very slender during her days with Blondie, I’d appreciate it if Lauper was curvier and maintained her multi-colored mane. Jett’s costuming is fine, but I’d like her mullet to be more pronounced. Also, get the lady a leather jacket, please. And maybe the rest of The Runaways to reunite with her.
There’s also the issue of price. After a quick glance at Barbie’s Web site, it looks as though the average price for a doll is around $20. While hardly inexpensive for some folks, the retail value of the Ladies of the ’80s collection is $35 a rocker chick. Imagine how the price would go up if they decided to create and market ’80s-era girl bands, like The Go-Gos.
Let’s not overlook race either. It looks as though Mattel only considered white women when selecting the female pop stars that best defined the era. Where’s Janet Jackson or Tina Turner, to name but two examples? Also, I’d like an expansion of the collection to include male musical artists. How about starting with Michael Jackson and Prince?
And finally, there’s the issue of turning these women into dolls at all. Now, I was never much of a doll enthusiast as a girl. I understand that feminist and doll collector are not mutually exclusive identity markers (after all, “Lisa Vs. Malibu Stacy” is my favorite Simpsons episode). Still, it’s hard for me to see the collection and not think of how this group of punk-y women and their individual contributions to popular music challenged how women could look and sound in media culture are being normalized and exploited for corporate gains.
But, as Erica Rand points out in her wonderful book, Barbie’s Queer Accessories, the cultural limitations of the doll are defined by the collector, not the corporation.
Here’s hoping that some collectors use their imaginations to maximize these doll’s progressive or even transgressive potential. With any luck, the dolls will have formed a band, cured cancer, come out, gone bald, or dyed green in some homes by the end of the holiday season.